Search Engine Optimization
Search Engine Optimization (SEO) is a set of strategies and techniques designed to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).
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SEO Case Study
I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of…
