SEO Case Study

I certainly didn’t think it could be several years ago.

Back then, I was frantically trying every SEO technique known to man in hopes that I’d finally find something that worked.

I was:

• Sending hundreds of link outreach emails per week.
• Writing incredibly valuable, in-depth content, often around 2,500 words.
• Improving site load speed.
• Fixing every technical issue I could find.
• Going post by post adding internal links.

The sad reality? Most of my efforts didn’t move the needle at all.

But I kept chugging along, and soon I found a few specific strategies and tactics that got some real traction. I doubled down on these. Can you guess what happened next?

Yep―those few things helped me see ridiculous results. And I’m here to share the four main areas I focused on to finally breakthrough and help my biggest client see massive results with SEO so that you can use these strategies, too.

Remember, this is a single SEO case study

One important caveat before we jump in: I’m not suggesting that what I’m about to tell you is the only way to succeed with SEO. Every campaign and niche will have different nuances, and some strategies that might work great for me might not work great for you.

That being said, there are several principles throughout this case study that you can apply to pretty much any campaign you’ll ever run.

The starting point

When I started working with this client, he was generating about 20,000 visitors per month from search. Pretty solid.